Thinking out of the box (sometimes erroneously called "thinking outside of the box" or "thinking outside the square") is to think differently, unconventionally or from a new perspective. This phrase often refers to novel, creative and smart thinking.
This is sometimes called a process of lateral thought. The catchphrase, or cliché, has become widely used in business environments, especially by management consultants and executive coaches, and has spawned a number of advertising slogans. To think outside the box is to look further and try not to think of the obvious things, but try and think beyond that.
The "nine dots" puzzle. The goal of the puzzle is to link all 9 dots using four straight lines or less, without lifting the pen and without tracing the same line more than once. One solution appears below.
One of many solutions to the puzzle at the beginning of this article is to go beyond the boundaries to link all dots in 4 straight lines.
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